Word: latinizes
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These are just a few of the signs of an Internet culture blossoming in Latin America, unevenly, in patchwork fashion, but in an accelerating rush. In just two years, the region has become the Internet world's next big thing. Though its connectivity rates are still low in comparison with the U.S.'s--only about 2% of Latin America's 500 million people are online, while more than half of Americans are--telecommunications analysts say it is the fastest-growing market in the world. They predict that by 2003 the networked region will reach anywhere from 29.6 million...
...those familiar with the power of the Internet, the information revolution it brought to the U.S. is a mere ripple next to the tsunami it could cause in Latin America, a region fractured geographically, culturally, economically and socially. Of course, the area still holds serious practical challenges to Internet growth. While 7 of every 10 Americans have a phone line, only 1 in 10 Latin Americans does, and probably waited months or even years to get it. The average monthly income in the region hovers around $350, while computers and Internet service cost the same as or more than...
...challenges pale next to the effect that the Internet rush could have on everyday life in Latin America. For companies, it could slash costs, boost efficiency and broaden markets spectacularly. For governments, it could help burn through centuries' worth of encrusted bureaucracy and cronyism as well as prove a boon to overtaxed education systems. And for ordinary people, it could offer empowerment and social mobility never seen before...
...some ways Mamani is typical of Latin Internet users. Most are male. Most use a computer chiefly for business purposes. Many get online not from home but from work, school or public machines like those available at Internet cafes and at sites like RCP's. Most are relatively young...
...couple of important ways, Mamani is unusual. As a Peruvian, he is outside the main markets of Mexico, Argentina, Chile and Brazil, which together account for more than 75% of Latin American Web users (Brazil alone has 55% of them). And while the money he makes is enough to support his wife and three children, it does not place him anywhere near what Latin American marketers call "Class A or Class B"--the wealthy or at least upper middle class that makes up the bulk of online traffic...