Word: latinizing
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...buys diesel engines for vehicles it sells in Europe, but it withdrew a diesel-powered Jeep Liberty from the U.S. market last year because the European-made engine didn't seem to meet the expectations of American consumers. Also, Chrysler needs a new diesel engine for export markets in Latin America and the Middle East...
Every few months, it seems, a new food-contamination scandal grips the nation, playing out in the same troubling way. Someone dies of a food-borne infection with a scary Latin name. The government recalls a dinner-table staple and traces its contamination to dirty irrigation water or a processing plant. Everything returns to normal until the next case of killer spinach or poisoned peanuts stalks the nation...
...recycled fiber makes up less than 2% of the U.S. market, while sales of three-ply luxury brands like Cottonelle Ultra and Charmin Ultra Soft shot up 40% in 2008. Compare the U.S. desire for an ever plusher flush with the more austere bathroom habits of Europe and Latin America, where recycled TP makes up about 20% of the at-home market. Recycled material simply can't match the level of comfort that virgin fiber provides - and that U.S. consumers have come to expect. "They won't go for a green product unless you can make it equal...
Based in Edmonds, Wash., Steves spends four months a year on the road. He has spurned offers to expand his business beyond Europe to include Asia, Africa or Latin America. He thinks of Europe as a good "wading pool" for U.S. citizens to try before they jump into deeper waters elsewhere on the globe. Meanwhile, just keeping his guides current, he says, "requires focus rather than mission creep...
Alterman's advice dovetails with Obama's diplomatic approach on previous trips to Latin America and Europe, where rather than try to paper over differences, he focused on changing the tone of the discussion. "Where there is resistance to a certain set of policies that we are pursuing, that resistance may turn out just to be based on old preconceptions or ideological dogmas that, when they're cleared away, it turns out that we can actually solve a problem," Obama said in Trinidad...