Word: latinos
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Dates: during 1980-1989
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There are, to be sure, reasons to dream. One is the burgeoning Hispanic audience: young, urban moviegoers who prefer American action-adventures to the low-budget Mexican films traditionally shown in Latino theaters. Now Hollywood is catering to this bloc by offering Spanish-subtitled prints of Rambo III and ) Red Heat, and the grosses for those theaters have sizzled. "The studios have re-evaluated their outdated perception of the 'ethnic' audience," says Columbia Pictures Executive Katherine Moore. "We now realize that Hispanics aren't a segregated group that attends only films that relate to them. They're a permanent part...
This tangle among diverse strands of the Latino community is reflected in the tango of Anglo movie moguls and Hispanic moviemakers. The industry sees its Hispanic films as good deeds with limited commercial prospects, and ! Hispanic directors worry about making films that are both exemplary and entertaining. The result is an impasse for which, as Casting Director Dan Guerrero notes, "everyone is blaming everyone else. The agent tells an actor, 'I'd submit you, but no one will see you.' The casting director says, 'I'd bring in Hispanics, but no one's submitting them.' The writer says...
...suburbs, coping the American way. Instead of a tragic figure, he would be playing Eddie Average. (Then perhaps Eddie II and III). It would be Close Encounters of a fresh new kind, and the vast audience watching the melodrama might also start to recognize a little bit of Latino in themselves...
...that feel like the inside of an engine, many non-Hispanics are drawn to an idealized image of a Latin refuge: an environment that is at once welcoming and protective, that holds a bit of history, a lot of family and no sharp edges. Of all the U.S.'s Latino landscapes, perhaps the most haunting is in New Mexico, where Native American, Spanish and eastern-Anglo sensibilities have boiled together in the Southwest sun for the past four centuries. The so- called Santa Fe look, romanced into the mainstream by Ralph Lauren, has turned into the hottest design...
Whether Hispanic sounds will ever compete on the charts with pop is questionable. "I don't see Latin music ever being mainstream," says Frank Flores, general manager of the Latino station WJIT in New York City. "Our influence will seep into the mainstream, but it's still going to be Spanish music." Some Latin musicians are worried that every step toward Anglo society is a step away from their culture's roots; one player's progressivism is another's sellout. "The Latin market is our bread and butter, and we can't ignore them," says Raul Alfonso of Hansel...