Word: lauders
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Dates: during 2000-2009
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Professor of Biology George V. Lauder ’76 and Tarr Professor of Molecular and Cellular Biology Markus Meister said they heard three candidates have interviewed at Harvard, and that they were uncertain of the search’s status...
...Lauder speculated that the committee has begun talks with others, but said he did not know any details...
...Lauder was charged with translating the brand in another way. Following posts as director of marketing for Prescriptives (owned by the Estee Lauder Cos.) and six years in creative product development and marketing at Estee Lauder, she was named vice president of global advertising, in charge of all advertising for the Estee Lauder brand...
...Lauder set out to give the $2.7 billion-a-year flagship--which was losing ground as the No. 1 cosmetics brand in the prestige category and whose core customer had crept up into the fortysomething age range--an image makeover. She lobbied successfully to bring on Murphy as a spokeswoman alongside veteran Elizabeth Hurley, signed Ethiopian-born Liya Kebede to the company's first major contract with a black model and replaced brand lensman Steven Meisel with Mario Testino, whose naturalistic aesthetic seemed more suited to the times. And she stuck with the same small cadre of creatives for each...
Whether the new team's vision will lead to increased sales remains to be seen. But it's put a more accessible, multicultural and youthful face on Estee Lauder--from the freshly scrubbed Murphy in a sea of green pillows to a lipstick campaign featuring a rotating series of three ads, with Murphy sporting red lips, Kebede burgundy lips and Hurley pink lips. "In the '80s that scientific craze was going on, and all key cosmetics brands went to being more technology driven. The '50s, '60s and '70s were much more 'lifestyle,'" says Lauder. "We've gone back...