Word: lauders
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Dates: during 2000-2009
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...Idealist, also by Estee Lauder, plays on the incipient insecurities of the late-20s crowd. "You can't just start thinking about the effects of aging at 30," says Sandy Cataldo, senior vice president of marketing. "For 40% of women, it becomes a lifelong obsession between 25 and 29." Among other ingredients, Idealist's breathable polymers (that's silicone to you and me) are intended to fill in the pores in the skin that grow larger with...
...Creme de la Mer was invented by Max Huber in the 1960s to treat his own rocket-fuel burns. According to Estee Lauder, which owns the product, his formula consisted of fermenting a seaweed broth to the prerecorded gurglings of previous batches. Lauder researchers don't know why the sounds make a difference, but without them, they contend, the cream loses its potency...
...those free radicals means going deeper into the epidermis than most cosmetics had ever gone. And that means springing for some serious research. "It's the year 2000, and we don't understand the skin," says chemist Daniel Maes of Estee Lauder, whose basic research staff has tripled in the past decade. "But studies in skin technology are now at full speed...
Still, cosmetics firms believe that vitamins could be effective if scientists could find a better way to get them into the skin. An option is to surround the antioxidants with a protective coating that doesn't release the vitamins until they are deep in the epidermis. Estee Lauder is using "photosomes," which pop open only when exposed to ultraviolet radiation, in its Re-Nutriv Lifting Serum (available in November). Another approach, favored by Osmotics of Denver, depends on transdermal patches to allow vitamin C to soak directly into the skin...
...that's pretty tame compared with some of the more fanciful ideas that are being floated. Lauder is studying shock proteins, which are released by the body in response to stress, in the hopes of preventing the formation of free radicals. Yale's Perricone is pushing the theory that inflammation also plays a role in the aging process, and antioxidants like alpha-lipoic acids could help reduce its effects...