Word: lauders
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Dates: during 2000-2009
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...single new scent. But increasingly the weapons of choice are limited-edition perfumes, male versions of female scents and bath-and-body line extensions. "You need to keep fresh, but you cannot constantly do megalaunches," says Karyn Khoury, senior vice president of fragrance development worldwide at Estee Lauder, which produces the Estee Lauder, Clinique and Bobbi Brown brands and holds global fragrance-licensing rights for designers Tommy Hilfiger and Donna Karan. An entirely new fragrance with a full marketing campaign, says Khoury, can take one to five years to develop, requiring significant investment...
Leveraging established products is easier. Lauder has just released its second limited-edition scent, Honeysuckle Splash, in a bottle that has the same shape as the company's 1953 Youth Dew. Lauder's first limited-edition fragrance release was A Garden of Pleasures--three scents that highlighted different notes from the perfume Pleasures, launched in 1995. Says Khoury: "We saw double-digit increases in sales of the core Pleasures fragrance while A Garden of Pleasures was on counter." Dior positioned Lily, its 1999 limited-edition release, as a modern interpretation of the 1956 classic Diorissimo. Chanel, Yves Saint Laurent...
There will be a beauty pill that will make your skin look tan without getting leathery from baking in the sun. A pill to change your hair color, shape and texture. Even gimmick-averse Leonard Lauder, head of the Estee Lauder cosmetics giant, predicts that the switch from external to internal beauty products is coming. "Chances are very strong," he says, "that before the end of the next century, we'll take a pill that will make our skin look a lot better...