Word: lauders
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Dates: during 2000-2009
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...Estée Lauder...
SHOPPING FOR PERFUME with consultant Olivier Aron, whose Paris-based firm R.O.S.A.E. tracks cosmetics consumers' behavior for companies including L'Oréal, Guerlain and Estée Lauder, is like going to the movies with a director. In Casablanca, you may see Ingrid Bergman and Humphrey Bogart romancing, but the director sees a wide-angle close-up sequence. Aron's passion is prowling the aisles to understand what makes shoppers reach for their wallets. At a Sephora perfumery in central Paris, for example, Hugo Boss's new men's fragrance, Energize, is thoughtfully organized on stand-alone shelves complete with dipsticks...
SEATTLE Inclement weather won't slow sales of Estée Lauder's Double Wear Stay-in-Place makeup...
...affluent Americans voted Ralph Lauren the best clothing brand (15%), followed by Brooks Brothers (12%) and Armani (11%), according to the TIME online poll. Mercedes (22%), Lexus (16%) and BMW (15%) were voted best automotive brands and Clinique the best beauty/grooming brand (11%) followed by Neutrogena (10%) and Est?e Lauder...
Surveys conducted by Neilsen's organization have found that nearly half of consumers earning more than $50,000 a year would pay 10% more for products to help fund corporate anti-AIDS initiatives. Estée Lauder subsidiary Aveda found its customers responsive to its experiments in the use of recycled materials in bottles and other containers. Although the measures upped packaging costs 56% from 2000 to 2004, Aveda's operating profits grew 26%. "Instead of treating social responsibility as a constraint," Aveda president Dominique Conseil says, "make it work for you as a stimulus. The bottom line responds nicely...