Word: lauders
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...past year, nearly every beauty brand, upscale and downmarket, has introduced a new antiaging skin cream--Estée Lauder's Perfectionist (CP+), Olay's Regenerist Perfecting Cream and Avon's Anew Clinical Line and Wrinkle Corrector, to name a few. "We've been on the antiaging track for a long time, even before StriVectin came along," says Estée Lauder's Peter Lichtenthal, the brand's senior marketing vice president. "But its success has provided further proof of how hungry the public is for these types of products...
StriVectin certainly isn't the first antiaging cream to spark a frenzy with better-than-the-rest claims. Crème de la Mer, bought by Estée Lauder in 1995, was the first cream to become a cult favorite. Made with sea kelp, La Mer sold for more than $150 for a 2-oz. jar, the first skin-care product to break that price point. Another big push came with the publication of well-known dermatologist Dr. Nicholas Perricone's book, The Wrinkle Cure, in 2000 and the launch of his pricey line of skin-care potions. (Perricone just opened...
...StriVectin's "Better than Botox?" ads is pending, the Food and Drug Administration has warned that StriVectin might be reclassified as a drug (which Klein-Becker is seeking to avoid). At the same time, other cosmetics competitors have jumped on the opportunity to compare themselves to Botox. Estée Lauder's Perfectionist is promoted in its ads as the ideal cream "for every woman who says no to Botox"; Avon's Anew Clinical Deep Crease Concentrate jabs at Botox with the line, "look stunning, not stunned" and contains a trademarked compound called Bo-Hylurox, a combination of a plant extract...
...research facility in Suffern, N.Y. And Clinique last month announced a $7 million research grant devoted to the study of skin with Weill Cornell Medical College, the first ever collaboration between a university and a cosmetic brand. Perhaps the most revealing insight comes from Estée Lauder's research chief Daniel Maes, who notes that along with peptides and other compounds, his firm's Perfectionist cream includes optic polymers that reflect the light that hits the skin--creating the optical illusion that a wrinkle is smaller by blurring its edges. In other words, it's all about appearances...
...performer Christopher (Biggie Smalls) Wallace; and a 2001 gun-possession trial, which ended in acquittal, before acquiring his mainstream profits. And he's not finished. Bolstered by a $100 million investment from Los Angeles supermarket billionaire Ron Burkle, Combs signed a licensing deal with Estée Lauder to launch a men's fragrance next fall. This summer he opened a Sean John retail store on Manhattan's Fifth Avenue. More stores are in the works. As Bad Boy keeps growing, the ubiquitous Combs vows to shed some of the spotlight. "I was really tired this year," he says...