Word: lauders
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...Lauder family has come a long way since Aerin's grandmother began peddling a skin-care cream 57 years ago. The $5 billion Estee Lauder Cos. now sells 19 cosmetics brands--Prescriptives, Clinique, Origins, Aveda and MAC among them. But it's still a family affair. The Lauders hold 91% of the voting shares--and numerous key positions. Estee's son and Aerin's uncle, Leonard, is chairman; his son William, 43, is chief operating officer. Aerin's sister Jane, 30, is developing Beauty Bank, a new brand that will be sold exclusively at Kohl's department stores. Most industry...
When Aerin Lauder was 5, she would peek inside her grandmother's vanity. This was no ordinary vanity, mind you. It was the dressing table belonging to legendary cosmetics queen Estee Lauder. "There was one drawer filled with only lipsticks. Another had only blushes. It was just full of stuff," Aerin, 33, says, opening her eyes wide. "I guess I grew up with a warped perception of a makeup table...
Today, Estee's granddaughter helps shape what's on the makeup tables of millions of women around the world. As vice president of global advertising for Estee Lauder, Aerin bears responsibility for how her grandmother's namesake brand is perceived. "I'm not under any pressure, am I?" she says with a laugh in the company's corporate headquarters, 40 floors above Manhattan's Central Park. "I don't close the door at the end of the day. I'm always thinking about my work...
This is why Liya's Estee Lauder contract was such a big deal and one cannily planned by her agency. "We really pushed her as a beautiful woman, not a beautiful black woman," says Bart. Meanwhile, Estee Lauder president Patrick Bousquet-Chavanne had been looking for a way to update and broaden the brand's appeal, concerned that its image had become fusty and middle-aged. "The choice of Liya herself was first linked to her style and personality," he says. "But she also makes the image of the brand hipper and more fashion forward. You can't have...
...fashion would focus exclusively on makeup and clothes, not social inequities, she is nevertheless hoping to inspire others. "I'd love it if young girls can see me and say, 'She's done it, and so can I.'" And her agents think she has done something unique, as Estee Lauder is a prestige brand--that is, one that can be bought only at high-end department stores and not the corner Wal-Mart. Similarly, Gucci's Ford, who is widely praised for his seeming inattention to the color of a model's skin, has signed Indian model Ujjwala Raut...