Word: lauders
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...those sold at a mall near you?have all but ignored environmentalists' calls for them to reduce solid waste and energy consumption and search for more renewable resources?until now. Ecologically minded brands like Clarins, which is French, or Aveda and Origins and their corporate owner, the Estée Lauder Cos., continue to innovate, while other, more conventional beauty companies like Lancôme, Kiehl's Since 1851 and Paul Mitchell are finding philanthropic ways to lessen their impact on the world's resources...
...Aveda is really on the leading edge of this work," says Malcolm Bond, the Estée Lauder Cos.' executive vice president of global operations. "They then become the role model for our other brands to pick up on." Lauder employs 30 people in its environment, health and safety division to figure out how to reduce energy consumption, seek new energy sources and find ways to use postconsumer and sustainable materials in each of its 25 brands. "For example, we've reduced our power consumption company-wide by about 10% since 1998," says Bond. "That's the equivalent of us planting...
...Many of Lauder's fragrances will be manufactured at a plant opening this year in New Jersey that is 50% solar powered. And its hundreds of U.S. field representatives are being encouraged to use more fuel-efficient hybrid cars...
Meanwhile, Kohl's, a chain known for selling brand-name merchandise at discount prices, is adapting Penney's successful, exclusive-label strategy--that is, getting well-known designers or brands to create products that will be available in its stores only. It already has partnerships with Estée Lauder, which has created other exclusive brands for the retailer; Ralph Lauren (Chaps); skateboarder Tony Hawk; and Cuban-American model and actress Daisy Fuentes. Next up in early 2007: a blockbuster partnership with designer Vera Wang and an exclusive housewares partnership with the Food Network. Says Kohl's president, Mansell...
...Estée Lauder limited-edition jeweled Holiday Plaid compact ($175, only at Neiman Marcus...