Word: launch
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Dates: during 1960-1969
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...resemblance was sufficient, in fact, to launch Mireille on a career that has become, as one French magazine termed it, "a tornado, a cyclone, a cataclysm." Dressed in the death-wish black that was Piaf's trademark, she caused a sensation at Paris' Olympia music hall singing the plaintive ballads that made "the Sparrow of the Streets" a national idol until her death in 1963. Soon Mireille's recordings were topping the bestseller lists; this summer she sang 64 consecutive sellout concerts in the provinces, outdrawing all other French and foreign singers. Last month her pixyish face...
Into a higher corporate orbit goes U.S. Astronaut John Glenn, using a 12-oz. bottle of Royal Crown Cola as a launch vehicle. Royal Crown's vice president for corporate development, Glenn last week was also named chair man of the company's international subsidiary. He and Morgan J. Cramer, a former president of P. Lorillard Co. (tobacco) and now R. C. International's president, aim to increase foreign sales 25% next year. Other U.S. soft-drink makers are also training some of their highest-priced executive and promotional talent on the foreign market, whose growth rate...
Whatever the subjects were, they were discussed in quiet voices. Even the space spectacular at Baikonur, the Soviet missile site deep in Central Asia, was a bit sotto voce. Instead of the multinational, six-man lunar shot that some observers had predicted, the Russians showed their guests the launch of a radio-and-TV-relay satellite named Molniya (Lightning). About the only clue from the Moscow summit was a negative one: in the list of slogans promulgated last week for the 49th anniversary of the Bolshevik Revolution, a key phrase was missing. For the first time since 1918, the Soviets...
Rules of the Road. It was another typical day on Yankee Station, the patch of the 45,000-sq.-mi. Tonkin Gulf from which U.S. Task Force 77 launch es its air strikes on North Viet Nam. Ever since the 33-ship force arrived, it has been tailed by one or another of the snoopy Soviet trawlers. Equipped with sophisticated electronic gear, the Russian "skunks" (as they are pungently known in Navy parlance) keep a close watch on U.S. air operations, flash their information to beleaguered Hanoi, and do their best to monitor the radars and radios of American ships...
Diplomatic Break. Mobutu seized the occasion to launch a general political attack on his enemies everywhere. Tshombe, he claimed, was using his exile in Madrid to mount a plot against the Congo's military government, hiring mercenaries in Europe, training them in southern France, and, with Portuguese collusion, massing troops across the Congolese border in Angola...