Word: launch
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Dates: during 1960-1969
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...Geneva last year, and the Russians turned it down flat. In May, when Secretary of State Dean Rusk returned from a NATO meeting in Ottawa, he received an urgent call from Russian Ambassador. Anatoly Dobrynin, asking to see him. The two men spent the afternoon in a launch floating down the Potomac; it was then that Dobrynin hinted at Russian readiness for serious test ban talks...
...Strategy. Lavin's successful strategy is to work with a small staff for the sake of maneuverability (only four top executives make the decisions) and to create products for specific markets, launch them rapidly with a minimum of expensive test-marketing, advertise them relentlessly. Creating VO5 hair spray, Alberto-Culver methodically listed 18 qualities that women said they wanted in a spray, then rated all the competitors, point by point, and set out to make VO5 score higher. Though Alberto-Culver was twelve years late in the market, VO5 now has the biggest share...
...dozen systems, all based on computers to speed up typesetting, are either in use, now being installed, or purchased. Computers are controlling the movement of paper as well as type. Even the New York Times, which has been lagging behind some of the leaders, is getting ready to launch a study of computer uses for some 50 jobs, from billing to cost analysis. Meanwhile, the paper has just put in automatic, three-a-minute plate casters that promise to save the paper $325,000 a year and 35% of the man-days employed in the current stereotype process. Other newspapers...
...week adventure. Through the capsule's windows, they will see the flash and smoke of blastoff, then the approaching clouds, the indigo sky, and finally the star-speckled blackness of outer space. Later, as they view the looming surface of the moon, they will begin another countdown to launch a smaller detachable capsule for a lunar landing. Before the astronauts see earth again, their skill and nerves will be severely tested by instrument failures, pressure drops, misfiring retrorockets and unexpected heat waves...
Next morning Cooper was back in his Faith 7 capsule. As he lay on his back, the ten-story-high launch assembly swayed gently. The thin skin of the Atlas popped and clinked with expansion and contraction. Vapor whistled with pitch-pipe tones through the liquid oxygen release valve. Gyros purred-and, to the astonishment of control-center monitors, Cooper's respiration rate dropped to twelve per minute. Astronaut Cooper apparently was taking a catnap...