Word: launch
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Dates: during 1990-1999
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...that ED is a significant medical condition that affects the lives of millions of men and their partners." This is true, of course. It also speaks to the tricky questions of taste and exploitation that Pfizer will have to navigate in marketing the drug. So far, without an official launch or virtually any promotion, Viagra is doing fine. But why hold back? Advertisements will begin appearing in medical journals in about six weeks, followed by consumer ads this summer. A company spokesman says they will be "tasteful and emotional, emphasizing [impotence] as a couple's condition." One can imagine...
...billion-dollar bank, he waited for words until an idea materialized somewhere out of that Marine Corps (1957-59) mind, and he unloaded over the phone at the poor gentleman on the other end: "My board is meeting, and we've gone too far. I've got to launch my missiles!" (The not-so-gentlemanly reply, reported later in the press: "Go the hell back to North Carolina.") McColl never fit with the other good ole boys sitting around Charlotte in the 1960s, talking about how they were going to get rich, what they were going to do with...
...aiming for a circulation of 450,000 to 600,000 at the end of five years--an optimistic goal considering that the Columbia Journalism Review's paid circulation is only 26,000. Brill and his minions have been out hustling ads--he expects at least 40 pages in the launch issue--but some Madison Avenue vets are wary. "I don't think the mass of people will be interested," says Roberta Garfinkle of McAnn-Erickson advertising. "The people in our industry who want to read it will probably all be on the comp list." Yet the sign-up rate among...
...science museum, it gives you a chance to say yes the next time Junior asks if he can go to the moon. Upon arrival, a maximum of 72 participants are broken up into six teams of 12. From that moment on, the activities are nonstop. You'll build and launch your own rockets, participate in very realistic space simulations, and tour the Kennedy Space Center and the Astronaut Hall of Fame. You'll also visit at least two shuttle launching pads and perhaps, if your timing is right, even catch one of three shuttle launches scheduled for this summer...
Though the weather may not cooperate, shuttle takeoffs are scheduled for May 28, July 9 and Aug. 26. These launches are on a Wednesday and two Thursdays, which means you'll need to add at least a day before Space Camp begins Friday morning. Launch-viewing tickets, which take you to a special observation site, are $10 each and must be purchased in person no more than five days in advance...