Word: launchful
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...Indonesia's failure to launch can be seen as all the more frustrating because the country appears to be missing out on an epic global commodities boom. The archipelago of 17,500 islands is rich in natural gas, copper, coal, gold and other sought-after resources. Yet while some sectors, like palm oil, have seen exports surge, others have stagnated despite soaring commodity prices. A dearth of investment combined with aging fields has reduced the country's once formidable oil industry to near insignificance. Production has plummeted by one third in the past eight years. There may be undiscovered...
Zardari's rise to Pakistan's Presidency reads like a Cinderella tale turned Mafia thriller. The son of a feudal landlord and cinema-house owner, Zardari married Bhutto, Pakistan's political princess, in 1987, when she was about to launch her political career. In time, Zardari became Bhutto's political partner, taking posts in her Cabinet and smoothing the ruffled egos the sometimes haughty Prime Minister left in her wake. "He was the fence mender," says Aftab Khan Sherpao, a veteran politician. "If someone [in parliament] had grievances, she sent Zardari in. He was the back channel. He knew...
...Harry is living happily ever after, except for a few postscripts (like The Tales of Beedle the Bard, due out in December), and Scholastic is getting ready for its first major post-Harry Potter launch, a new series called The 39 Clues. But things will work a little differently this time. The rules in the magical land of young-adult publishing have changed. The 39 Clues isn't the second coming of Harry Potter. There won't be one. Harry Potter and the Death of the Author...
...along with the iron reliability of an atomic clock. If you forcibly interbred Lemony Snicket and National Treasure and chose the most viable of their mutant offspring, you might come up with something like The 39 Clues. Scholastic is printing a first run of a million copies and holding launch events in seven cities...
...other words, while it's ostensibly a series of books, The 39 Clues arrives already encased in an exoskeleton of extraliterary material: trading cards, online game, sweepstakes, movie, merchandise. Levithan calls this approach "multi-dimensional publishing." "We are trying to create a new model for publishing and launch it in the biggest way possible," he explains. "Which for us is pretty big." The 39 Clues has been Pokemonetized...