Word: launchful
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BARACK OBAMA Democratic presidential hopeful, who has said he would hold talks with Iran "The President did something that Presidents don't do, and that is launch a political attack targeted toward the domestic market in front of a foreign delegation...
...campaign, the company mounted an expensive stealth-marketing campaign, enlisting extreme-sports enthusiasts to ride wind-powered kiteboards to Cuba and host elaborate electronic-music workshops and parties--and of course provide cans of Red Bull, conveniently at hand. (Brandweek estimates that Red Bull spent $100 million annually to launch itself in the U.S., a number the company disputes.) In any case, it was money well spent. Red Bull has annual global sales at more than $1.5 billion and an army of hip young devotees...
...action of throwing a ball or swinging a club or racquet. Wii bumped up Nintendo's sales 73%, to $16 billion, last year. It is outselling rivals 3 to 1, and Fit is driving Wii: more than 2 million Fit units have been sold since the game's December launch in Japan, and its U.S. debut is expected to drive Nintendo to another bust-out year...
...such, it was vulnerable to the X-Files syndrome: a complex story vamps aimlessly, adding shaggy-dog tales and swapping out stars for years too long. ABC's decision--which made the show more like a limited-run British series or The Sopranos--freed Lost to launch an endgame. In last season's finale, the show threw in a mind-blowing twist, jumping forward in time to reveal that several characters made it off the island. The move expanded the canvas yet pointed to a conclusion and made the series compelling again...
There are several errors of fact in the editorial series relating to General Education this week. The most serious of them is the assumption that the Gen Ed program will launch in four months, and that the class of 2012 will have to decide between the new Program and the Core when they arrive. This is incorrect. The new Gen Ed program will launch in September 2009, with a small number of courses available next year. Students in the Class of 2012 will enter under the Core requirements, and have the opportunity to switch, should they wish to, beginning...