Word: launchful
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...stock market doesn't feel that way. In January, when Under Armour announced heavy marketing costs, including a $4.4 million Super Bowl ad for the launch of the training shoe, its stock dropped 33%, to $28.80 a share, over a two-day period. Under Armour also announced that $28 million in first-quarter marketing expenses, an increase of 103%, helped send profits down 71% for that quarter...
...million First-day sales of Grand Theft Auto IV. Guinness World Records named the video game's launch the most profitable entertainment release of all time...
...campaign is going to make of him in coming months. Bush was barely out of the Knesset before Obama's campaign went at him. "It is sad that President Bush would use a speech to the Knesset on the 60th anniversary of Israel's independence to launch a false political attack," Obama said in a statement released by the campaign...
...Black Candidate. I remember watching Obama in a school auditorium in Berlin, N.H., this winter, long before Rev. Wright became a household name. One aging hippie-after saying he hoped his question "doesn't seem odd in the whitest place on earth"-asked Obama if he would launch another "national conversation about race," as President Clinton did. And Obama said: No. "I'm less interested in a conversation about race in the abstract," he said. "All the self-flagellation, it's not useful. African-Americans get all riled up, and whites get defensive...
...knew nothing of her peers' paychecks. She was hired as a supervisor at its Birmingham, Ala., tire plant, doing all the work her male colleagues did. She says she hauled tires off machinery for inspection, rotated through every division and pulled many hours of overtime. She helped launch a new plant that made truck tires. Throughout, she says she earned bonuses and plaudits for solid work...