Word: launchful
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...billion are expected to double by 2010. With an aging Chinese population increasingly plagued by cancer, diabetes and heart disease, "we're incredibly bullish on the marketplace possibilities," says Liam Condon, president of Bayer Healthcare China, which recently doubled the capacity of its Beijing factory. "We are going to launch over 20 new products in the next five years," he says...
...business, says Patrice Bula, head of the chocolate division at Nestle headquarters, and the company is pushing Kit Kat as its answer to the Mars bar, the world's most popular candy. Last year Nestle started producing Kit Kats in Russia and Bulgaria for Eastern Europe. A Latin American launch is slated this year. Kit Kat is already selling briskly in Japan, Australia and India, and a relaunch is under way in Thailand...
...Singapore Air has served both coasts of the U.S., through airports in Newark, N.J., New York City, Los Angeles and San Francisco. But in the past 18 months, it has added flights to two interior cities, Chicago and Las Vegas. And at the end of this year, it will launch the first-ever nonstop commercial flight from the U.S. to Singapore when it starts running a new Airbus 340-500 wide-body from Los Angeles. For the first time, the airline is marketing its Atlantic flights (including Chicago-Amsterdam and New York City--Frankfurt, Germany) as heavily as its Pacific...
...sure, SIA's government backing does not translate into obvious excess. The airline's headquarters is located in a drab industrial building on Changi Airport's grounds. Its furniture looks worn enough to date to the airline's launch (and an orange color scheme reveals its 1970s sensibilities). A few years ago, data-processing operations were moved to Bombay, India, for the cost savings...
...biotech industry. "Nobody bet on us from the government," he says, an account that officials confirm. So, to fund the company that would eventually make the BPro, HealthSTATS International, Ting sold three of the four medical clinics he was running. "Everyone thought I was mad," he says. Ting launched the BPro in Singapore last spring, and is readying its launch in the U.S., where it has been cleared for marketing by the Food and Drug Administration...