Word: launchful
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...cash to get Lord & Taylor back on track commercially?something Federated neglected to do?is equally as vital as retooling the merchandise. Baker has signed on the David Lipman Agency (of the Burberry and David Yurman campaigns) as creative consultants to redesign boxes, bags and credit cards, and will launch a September advertising campaign shot by Mario Testino that features Lauren Hutton, Carolyn Murphy and the sons of John McEnroe and Clint Eastwood. He's plunking down $250 million to update Lord & Taylor locations around the country and $100 million to renovate the 680,000 sq. ft. (about...
...moved to Moscow as a young girl and graduated from Moscow State University with a degree in journalism. At 17 she became the youngest broadcaster for Channel 1 radio and television and went on to write for Russian Cosmopolitan and Elle before forming her own p.r. company, which helped launch brands like Gucci and Valentino in Russia. Because of her TV and radio career, Khromtchenko has become famous in Russia. But she says that now, in addition to editing the magazine, she's just a talking head: "If someone wants to know about fashion or beauty, it's me that...
Walsh will have to push hard into other markets to compensate for this hit. Next summer BA plans to launch a new service between the U.S. and major business centers in Continental Europe, flying reconfigured 757s from its existing fleet. While Walsh is guarded about the details, "getting a new airline up and running in a little over 12 months," as he sees it, "is a great test of how quickly we can respond." And if things take off, he's even promising to share the acclaim...
...University, with its matchless collection of schools, centers, libraries, laboratories, and museums,” she wrote. While Faust has publicly emphasized her desire to build networks across the University since her appointment was announced in February, she has not yet announced any specific new initiatives she expects to launch to accomplish her goals. Faust also applied the theme of collectivism to the University’s expansion into Allston. As the University prepares to break ground on the first Allston science complex in the next few months, Faust encouraged her readers to consider future projects on the 215-acre...
...objections do not usually kill the bills, but they invariably launch negotiations with the bills' authors or the leadership on what can be done to appease DeMint's or Coburn's concerns; usually all they are asking for is a chance to debate and amend the bill - even if their amendments fail they still serve as a symbolic line in the sand. Increasingly, though, the group has started winning votes. Although the group's signature concern has been spending, their biggest victory was killing the immigration bill. They also held up the lobbying reform bill until much more stringent controls...