Word: launchful
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...which comes in Feel, Distance and Straight versions, now outsells the Titleist and Callaway balls Freeman sells. Maybe that's not exactly what Callaway had in mind, but at least Top-Flite is in a better position to face Pinnacle, which plans to launch eight new balls starting this fall. As Top-Flite's ad says, "There are scarier things than losing your ball. Like your reputation." Bring...
...Spruce Goose, the 555-seat A380. In 2003 a paper by two professors at the State University of New York at Buffalo even suggested that Boeing would be out of the jetliner business by 2013--the year the largest 787 model, the 787-10, is now set to launch. The 787-8 will fly from Paine Field in Everett, Wash., later this month to begin the shortest flight-test schedule in the company's history...
...airplane. Aboulafia says getting that kind of endorsement probably took a lot of hand holding and diplomacy, but the lesson is to get out there with the best business case you can offer: "Any doubts that the partners have are gone, of course, because this is the most successful launch in the history of any aircraft...
...planes stand for Airbus' somewhat divergent views on how to meet the needs of travelers as all aspects of flying grow. Critics say the company overestimated the double-decker market--and overcommitted with its investment of $16 billion. On Oct. 15, the A380 will be delivered to launch customer Singapore Airlines after more than a year's delay. "Airbus was thinking that people wanted massive airplanes to go between the continents," says Neidl. "What's wrong with that is that they don't." The A380 might work for flights to hubs such as London's Heathrow but probably...
...fueled by a belief, not shared by the world at large, that video games are an art form with genuine emotional meaning and that Halo 3 will be the premier example of that art. But there is, as it happens, a whole lot of money at stake too. At launch, Halo 3 will run only on Microsoft's Xbox 360 gaming console, lending the Xbox, into which Microsoft has sunk billions, huge credibility in its costly death match with Sony's PlayStation 3. "We're a platform company," says V.P. Kim. "It's about driving sales of Xbox 360. Sony...