Word: launchful
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...exemplary stay-at-home dad. Japan's print media has also decided that men need to be educated in a style of fathering hitherto unknown. Not long ago, the idea of a Japanese magazine about fathering might have been dismissed with a derisory snort. But last year saw the launch of two upscale glossies now duking it out for market share-Oceans and FQ. "The most frequent comment fathers make is, 'I've been waiting for a magazine like this,'" says FQ's advertising manager, Masashi Nakatomi. "Wives will say, 'My husband has become more aware after reading it.'" Both...
These stunning images, shot by celebrity photographer Annie Leibovitz, are the centerpiece of a counterintuitive new ad campaign by the maker of Dove soap to promote its latest line of beauty products. In its first global launch ever, Dove hopes to attract the 40 million or so baby-boomer women in the wrinkle-war zone with a provocative twist: instead of demonizing wrinkles with "antiaging" products, Dove celebrates them and calls its new line Pro Age. For the Anglo-Dutch consumer giant Unilever, Dove's $52 billion parent company, the stakes are high: total sales in 2006 grew just...
...download this week at Citibank.com and will go nationwide this summer. AT&T, Sprint and Verizon customers can start using the program this week, with other carriers and a Spanish-language version out later this year. "We're changing. Banking is changing," said Citigroup CEO Chuck Prince at the launch event in New York City on Monday morning. "I look forward to the competition trying to keep up with...
...years in Japan and much of Europe, cell-phone banking has been slow to catch on in the U.S., in part because of lack of interest. Wells Fargo shuttered its mobile banking offering in 2002 after only 2500 people had signed up over 18 months. (It plans to launch a new service later this year.) A recent study by Forrester Research found that only 10% of Americans said they would consider mobile banking, versus the 35% or so who already bank online. "It's hard to motivate someone to download something on their phone, and even if they...
...That may be why Citibank, the number four retail bank in the U.S., chose to launch its application without partnering with a carrier. The downside of this strategy is that the onus will be on the user to download the application, and even once they do, the Citi Mobile icon will be hard to find since it will be buried inside menus on each phone. When Wachovia launches its mobile-banking service later this year, on the other hand, its icon will get prominent placement on AT&T branded phones...