Word: launchful
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...when the Disney Channel started to catch on with its kid-driven family friendly shows like Lizzie McGuire and Kim Possible, executives realized that music was an important part of the formula for serving a tween audience. By sponsoring concerts and turning series leads into pop stars, they could launch music acts and beef up the show's brand. Walt Disney Records' 2003 release of Hillary Duff's album and soundtrack proved them right, followed by The Cheetah Girls, a music-based TV movie about four friends aspiring to be pop stars featuring Symone of Raven. From that platform...
...companies since last spring and will be selecting a vendor shortly, according to Penn’s executive director of Computing and Educational Technology Services, Ira Winston. The pilot program, which will replace Penn’s in-house Webmail system in addition to offering other Web products, will launch in the spring, Winston said. “E-mail has become a commodity service and there are a number of providers who have a free service that is higher quality and more reliable than the comparable services offered by Penn and other universities,” Winston wrote...
...detest it, though, you probably won’t be able to play it anyway—at least not for several months. The most powerful and expensive gaming console on the planet is also the most difficult to score. On the first weekend of the Japanese launch, suppliers sold out of the nearly 90,000 allotted systems. The same occurred stateside with more than $200,000 worth of consoles sold—and therein lies the beauty of Sony’s strategy...
...launch of the PlayStation 3 was a show. It was all a delicately scripted process that Sony has been preparing for years. The knockout plan is working, and in the long term it might just deliver a victory. Look for Sony to grab the title belt as long as mindshare stays in its favor. And if you did snag a PS3 last week, please go home and shower...
...Lech Kaczynski returned as Justice Minister in the late 1990s, promising to get tough on crime. That image served as a springboard to launch the Law and Justice Party, which the brothers control. The party went on to win closely fought Parliamentary elections last year and, shortly afterward, presidential polls in which Lech was a come-from-behind winner. Jaroslaw did not become Prime Minister right away. Fearful of being mistaken for his brother by a would-be assassin, however, he requested official government security not ordinarily accorded a party leader. He was appointed Prime Minister earlier this year when...