Word: launchful
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...Since this was the most highly anticipated Apple launch since Jobs' unveiled the first nano and video-capable iPod, Apple fans spent the weeks leading up to it speculating wildly. The movie-friendly iPod doesn't have a widescreen display (even though most movies on iTunes are formatted in theatrical widescreen). It certainly doesn't have a touchscreen covering its entire front, as some hoped. Nor is there any sort of wireless networking capability for downloading songs remotely or streaming music to a receiver. It does, however, answer many concerns. Capacity has been raised to 80GB in order to make...
...After getting out the bulk of the news, Jobs still had more coming, from the new micro-sized iPod shuffle to redesigned earbuds to NFL season highlights on iTunes. The theatrically minded CEO, usually tight-lipped about his next big thing, even teased at a product that will launch in January, code-named iTV. As eagerly anticipated as the movie-download store itself, the iTV looks like a Mac mini, and is intended to connect to your TV set and connect wirelessly to computers to retrieve video and audio content. Other products like this have been on the market...
Licensed fragrances are one way to ensure more image control and power for stars: Jennifer Lopez's fragrance, Glow, rakes in more than $100 million a year for Coty, which has just launched a scent linked to Desperate Housewives, Forbidden Fruit?either a stroke of marketing genius or a sure sign of the apocalypse. Elizabeth Arden, which has turned an enormous profit on the bulletproof Elizabeth Taylor White Diamonds fragrance, introduced Britney Spears' scent, Curious?the No. 1 fragrance launch in 2004-05?and plans to present new products from Hilary Duff and, in an interesting turn, Danielle Steel...
...reach $1.3 billion in revenue in 2007," he says. "Any company of my size cannot live without thinking it's possible to go public one day." This fall the group will introduce an inexpensive line of teen clothing called MaxRave in 488 stores around the country. It will also launch its first online store early next year. "When I first met Max, he was doing items, baby dolls," recalls Lubov. "I pushed him into doing collections, juniors. You miss out on sales when you do items. People want to see what your vision is as a whole. Of course...
...move faster than the big brands," says Jabès. "In terms of decision making, it is a much shorter process than in the conglomerates, where it goes through many, many channels." For Jabès, once the R&D process is complete, "if I like a product, I'll launch...