Word: launchful
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...India has seen the launch of a wave of new airlines in recent years. Kingfisher has set impressive service standards, but the biggest social impact has been made by three low-cost carriers: Air Deccan, SpiceJet and GoAir. A ticket on one of these is often cheaper than a good seat on a train?something that has made flying, once the preserve of the rich, an affordable reality, even for lower-middle-class Indians. Their discovery of air travel puts India's aviation sector among the world's fastest growing. The fledgling budget airlines still contend with a few teething...
...persuade the Administration to try negotiations is a determination that all the alternatives--including a military confrontation while the U.S. is still tied down in Iraq and Afghanistan--are worse. A U.S. officer says, "We are so taxed right now, we don't have the ground troops to launch an attack." A large swath of Republicans close to Bush say they realize the country does not have the stomach for another war and Bush has lost the reservoir of trust that he had going into Afghanistan and Iraq. A senior Administration official says that...
...action to destroy Iran's nuclear facilities. Although the prospect causes shudders among the U.S.'s European and Arab allies, it might prove more palatable if Washington has shown it has exhausted all diplomatic options, including direct negotiations, before resorting to military force. If the U.S. eventually has to launch a military campaign, says George Perkovich of the Carnegie Endowment for International Peace, "it's going to need a lot of friends in the aftermath. And if you haven't tried diplomacy in a serious way, nobody's going to stand with you. It's going to be worse than...
...quite, Simon. Nike has taken an early lead in reaching the all-important youth consumers who live and breathe the game in the digital world. In mid-February, with little mainstream fanfare, Nike partnered with Google to launch joga.com a global social-networking site for soccer fans that mimics MySpace.com the networking juggernaut that Rupert Murdoch recently purchased for $580 million. The most innovative aspect of Nike's broad Joga Bonito (Portuguese for Play Beautiful) World Cup marketing campaign, joga.com has about 800,000 members from Chile, Afghanistan, Malaysia, New Zealand--you name it. The company says it adds...
...Adidas America. A starter kit, including one set of uppers, an insole and three sets of studs, costs $170, but the real revenue potential for Adidas, and retailers, lies in the add-ons: $80 for each extra upper and $40 for an additional insole. Adidas is about to launch 32 new uppers, with the colors and imprints of each World Cup nation--bright orange for the Netherlands, green and white for Iran--in the hope that they become collector's items. "There are endless opportunities for upsell," says Dan Manson, president of Soccer Post, a U.S. specialty soccer retailer. Manson...