Word: launchful
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Weissman and others are finding no shortage of targets. For one thing, cancer stem cells seem to be extremely mobile, able to migrate easily from their birthplace to other parts of the body, where they can churn out more stem cells and launch new tumors. Eradicating those cells at their source might help control the spread of cancers like leukemia that flare from the blood to the bone marrow and other tissues. Blocking a stem cell's source of nutrients might be another effective strategy for drug development. Unlike normal stem cells, which tap into many different blood supplies...
...think it's arrogant for us to walk into a country where we are just beginning to operate and tell that country how to operate." ERIC SCHMIDT, Google CEO, responding to criticism over Google's willingness to comply with China's censorship laws for the recent launch of its local-language search engine...
...results are immediate and measurable. "For the advertiser, it really turns out-of-home into a direct-response mechanism," says Alasdair Scott of Filter in London, the firm that developed BlueCasting, the Bluetooth-based system used in the Absolut campaign. The rock band Coldplay used BlueCasting last summer to launch its album X&Y. During a two-week period, 20,000 people downloaded video clips and sample tracks directly from posters in London's main rail terminals. Fifty bus-shelter ads in Britain for the movie Alien vs. Predator prompted 500,000 riders to vote for who would...
Scoop up a few Grammys? Check. Rant about the President on live TV? Check. Launch a line of preppy duds? Check. The next item on rap star KANYE WEST'S to-do list is to create a book in the style of Japanese manga comics with animator Bill Plympton. Plympton, best known for short films that appeared on MTV in the '80s, met West when drawing the raw, smudgy animation for the hip-hop star's video Heard 'Em Say. After the two hit it off, they decided to collaborate on a book based on West's lyrics for Simon...
...British spy series, the wiliest enemies are often on the same side as the good guys. As the third season opens, British agent Tom Quinn (the steely Matthew Macfadyen) has been set up in the assassination of the head of the British military, allowing rivals in the government to launch a political takeover of the MI-5 security service. In many ways, it resembles 24--the subterfuge, the personal entanglements, the willingness to kill major characters--but MI-5 is less pyrotechnic and more cerebral. The good guys harbor doubts and make grievous mistakes, and the series offers no easy...