Word: launchful
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...killing may have been about much more than settling old scores. Donaldson was killed two days before the Prime Ministers of Britain and Ireland, Tony Blair and Bertie Ahern, were due to launch a joint plan for reviving the faltering political process in Northern Ireland. Thanks to continuing mistrust between Protestant unionist leaders and Sinn Fein, efforts to restart the kind of coalition local government that was borne out of the 1998 Good Friday peace accords have been stalled for the past three years. And the murder of Donaldson, a convicted IRA bomber who served time in prison along with...
...results are immediate and measurable. "For the advertiser, it really turns out-of-home into a direct-response mechanism," says Alasdair Scott of Filter in London, the firm that developed BlueCasting, the Bluetooth-based system used in the Absolut campaign. The rock band Coldplay used BlueCasting last summer to launch its album X&Y. During a two-week period, 20,000 people downloaded video clips and sample tracks directly from posters in London's main rail terminals. Fifty bus-shelter ads in Britain for the movie Alien vs. Predator prompted 500,000 riders to vote for who would...
...Hamas cabinet ministers took the oath of office last week by videophone because Israel refuses to let Hamas officials travel by road between the West Bank and Gaza. Still, Hamas is observing a 14-month-old cease-fire with Israel, though other Palestinian groups continue to launch attacks. Last week, the al-Aqsa Martyrs' Brigades sent a hitchhiking suicide bomber into the West Bank settlement of Kedumim. His bomb exploded in a car killing himself and four Jewish settlers...
...early have made rapid progress. Upscale watchmaker Tag Heuer, which has averaged 40% growth in India over the last three years, has plans to expand from 80 shops to 120 in 2006; and Jimmy Choo is looking to open 10 shoe stores in India by 2011. The first will launch in New Delhi at the end of 2007, under the terms of a distribution agreement with the New York-based Murjani Group, which also distributes the Tommy Hilfiger brand in India. It helps that more retailing locations are becoming available. Two luxury malls are being planned in Delhi, and hundreds...
...requirements increased slightly, both were roughly in line with inflation over the past two years. Yesterday’s move could allow some low-income students with large scholarships to completely pay their tuition obligations without taking term-time or summer jobs. A LEAGUE OF ITS OWN Since the launch of HFAI in 2004, several selective schools in the Ivy League and beyond have made moves to one-up Harvard’s financial aid pledge. Yale announced last March that families earning under $45,000 would no longer have to contribute to their children’s tuition...