Word: launchful
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...demos and book signings at six NASCAR races this season, Batali and business partner Joseph Bastianich, 37, have begun construction on two restaurants in Las Vegas and another site in Los Angeles to be called Mozza that will house both a restaurant and a pizzeria. In July, Batali will launch 78 new items in his cookware line. All that comes after a string of New York City restaurant successes--he has helped open eight Manhattan eateries in the past 13 years--that few chefs can emulate. Many are trying. "Mario does things first, and then two, three years down...
...Volta, which is now defunct, Batali learned the basics--handmade pastas; slowly cooked Bolognese sauce; wild mushrooms, greens and berries foraged from the forest floor and served nearly unadorned the same day. In 1993, when Batali helped launch his first restaurant, Pò, he brought that unaffected Italian sensibility to downtown Manhattan. (He also needlessly added an accent mark to the name of Italy's Po River.) "He was doing some things so simple--things like affogato, which is gelato [Italian ice cream] with a shot of espresso in it. It's a classic in Italian restaurants, but I had never...
...restaurants: after Pò (which he no longer co-owns) came seven others--plus a bar and a wine shop--that have all succeeded, with one exception. Batali routinely mocks the fustian techniques of French cooking, so it seemed quite a leap last year for him and Bastianich to launch Bistro du Vent, a French restaurant on 42nd Street. The food isn't quite French and isn't quite Batali. Struggling for an identity, Bistro du Vent is the first Batali-Bastianich venture where you can easily get a seat. Both men seem to sigh heavily whenever the name...
Batali's cookware has sold well since it was launched last year. The 2005 products were anchored around three cast-iron pieces--a 6-qt. pot, a grill press and a lasagna pan large enough to bathe an infant in. "It was the most successful launch of cast iron I've had in my career," says Marjorie Daugherty, the cookware buyer for Crate & Barrel. "We sold 6,000 pieces in the fall, and it was out for January and February." She also believes "Mario's are the best wooden tools on the market...
Since the launch of HFAI in 2004, several selective schools in the Ivy League and beyond have made moves to one-up Harvard’s financial aid pledge. Yale announced last March that families earning under $45,000 would no longer have to contribute to their children’s tuition and fees. This month, Stanford matched Yale’s offer for families earning less than $45,000. And just last week, the University of Pennsylvania announced that families earning less than $50,000 would no longer have to take out loans to send their children...