Word: launchful
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...Scientists warn the melting of the [polar] ice cap will make sea levels rise, threaten coastal areas, destroy the habitats of polar animals and, even worse, completely devastate the product launch of new 'Arctic Ice' Gatorade...
Mercedes realized it had major problems with its E-Class series soon after the launch in 2002 and moved aggressively to fix them. More than 200 SWAT teams of engineers ripped the car apart to identify and overcome the flaws, which included design and production snafus in complex electronics systems. The firm this year recalled 1.3 million cars, including C-Class and SL-Class as well as E-Class models built between 2002 and '05, took back the lemons, switched engines in some models and started providing two-year full-service warranties to disgruntled owners. In the process, the brand...
...timing is good, because Mercedes is in the midst of a product offensive, including the launch of its new top-of-the-range S-Class series and a restyled version of its popular M-Class SUV. Even before Zetsche's arrival, Mercedes was putting in place a restructuring program introduced by Cordes that aims to boost the company's return on sales to 7%--it's now close to zero--and Zetsche is widely expected to accelerate those measures...
...premium brands. In China, Pernod just repositioned Chivas Regal with an 18-year-old edition--at twice the price of the 12-year-old--boosting sales 17% over the past six months. In the U.S., where tequila is the fastest-growing premium category, the company will launch Tèzon (named for the stone that pounds the agave plant in production) at $60 a bottle in January. Its wine portfolio, including Jacob's Creek, surges with more than 150 of Allied's Spanish wineries, particularly in the Rioja region. "Those are going to be one of the hottest segments for wine...
With its hugely successful Mini, Mercedes' archrival BMW has shown that there is a market for small commuter cars--even in the SUV-happy U.S. If Smart does buck the odds and survive, the next big decision will be whether to launch the car in the States. A successor model to the original two-seater is under design, and it will comply with U.S. road requirements, company officials say. In hindsight, "we were naive," says a senior Smart executive. "We initially said we weren't selling a car but an idea. Now we know that customers want to buy cars...