Word: launchful
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...research organization. Surveying 13 Republican congressional districts across the country, Winston found that voters in those areas favored embryonic-stem-cell research an overall 66% to 27%, while Republicans supported it 53% to 37%. This week backers of the bill will try to gin up additional momentum with the launch of a seven-figure television ad campaign...
...course, war gamers aren't what really occupies Gates. He has them already. (Note to the hard-core faithful: the next version of Halo will not, repeat not, be ready in time for the launch of Xbox 360. It will be part of the all-important second wave next spring. "It's perfect," Gates says, radiant with bloodlust. "The day Sony launches [the new PlayStation], and they walk right into Halo 3." Microsoft is expected to announce that Xbox 360 will play Halo 2 and other Xbox games.) But there's still a significant demographic that for some reason doesn...
That's not all. The Xbox 360 has ambitions as a communications device. Unlike either Sony or Nintendo, Microsoft has a fully fledged online service, called Xbox Live, to go with its game console, and with the launch of the new Xbox, Gates & Co. is hoping to turn it into a major online community with Friendster-like features that match up compatible gamers. Companies will use Live to distribute game trailers and sell mini-games and new game levels. It will be a free-for-all bazaar. Players will be able to customize games--say, the way the skateboards might...
Despite being outspent and outmarketed during the last round of game-box wars, Nintendo has defied predictions that it would exit the TV-top gaming business. The company, whose GameCube is running third in market share, plans to launch a new machine (code-named Revolution) next spring. It may have voice-recognition, wi-fi and touch-screen controls similar to the technology in its newest handheld, the DS. Satoru Iwata, Nintendo's president, has criticized the ballooning money spent on game and console development. Unfortunately, it's a bit late for that. --By Jim Frederick/Tokyo
...comprising the work of 21 designers from four continents. They were brought together as part of a marketing exercise by Volkswagen, which asked the group to transform the former Park Hotel?a 61-room property in the center of the Danish capital?into a venue for the three-week launch of the automaker's latest runabout...