Word: launchful
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...coup. The company now has two Cokes to compete with Pepsi-Cola, as an industry watcher pointed out--one that tastes like Coke and one that tastes like Pepsi. And since the soft-drink maker will still be selling new Coke, none of the millions of dollars spent to launch that product has been wasted. If anything, the furor created by the flavor change has made Coke more of a household word than ever...
Advertising could be another nightmare. Coca-Cola will have to decide whether to tout each Coke separately, or to launch a single unified campaign. "It's going to be very difficult and costly for the company to market two products with the same name," cautions one Madison Avenue insider. Some industry observers think that Coca-Cola may settle on a two-pronged strategy. It could focus on new Coke in its advertising, and let the triumphantly returned Classic Coke sell itself...
...Minuteman Ills are under the immediate control of the "launch facility" called Tango Zero. Tango is situated on a farm 80 miles northwest of Great Falls. Aboveground the launch facility appears to be an elongated, plain, fenced-in house. Belowground lie two connected "capsules," rooms shaped like medicine capsules; one is the equipment room, the other, sealed behind an 8'/2-ton blast door, is the room where a two-man crew, sitting at two separate "status consoles," receives messages and stares at boards of lights. On June 6 this year, the command crew was 1st Lieut. Donald R. ("Skip") MacKinnon...
...President were to begin launch procedures, he would signal the Strategic Air Command headquarters near Omaha, which would send messages with an "enabling code" to places like Tango Zero. The enabling code allows the missiles to be unlocked. MacKinnon and Griffin then open a red metal box containing a book that verifies the code received, along with two small keys. The six-figure code is dialed into a machine, and the missile's "safety" removed. Standing 12 ft. apart, the two crewmen then turn their keys within no more than 1.5 sec. of each other (it is impossible...
...Erika Rothenberg created an acrylic in 1982 called Pushing the Right Buttons, a painting of two buttons, the one on top labeled "Launch" and the one beneath it "Lunch." Alex Grey, in 1980, painted Nuclear Crucifixion, an oil on linen reminiscent of Matthias Grünewald's painting in the 16th century, except here Jesus is crucified in a mushroom cloud. Michael Smith and Alan Herman produced a mixed-media work in 1983 called Government Approved Home Fallout Shelter Snack Bar, a survivalist food counter for the prudent nuclear family, equipped with provisions and three stools. In 1981 Robert Morris created...