Word: launchful
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...Spice and Gillette's Right Guard. (P&G and Gillette have announced plans to merge.) Although sales of Old Spice, for instance, have grown for 10 straight years, Axe is the mover of the moment. Unilever has spent more than $100 million marketing the brand since its August 2002 launch. Wearing Axe will lead to the ultimate male fantasies, imply the ads; one shows a refrigerator stuffed with nothing but whipped-cream bottles and the line "The Axe Effect." The company places ads in such media outlets as Maxim and FHM, which target primarily young-male audiences. "The product...
...temporary agreement to avoid a trade war over aircraft subsidies, TIME's SALLY B. DONNELLY sat down with Boeing's CEO Harry Stonecipher in the 34th-floor executive conference room of the company's downtown Chicago headquarters. Despite the reprieve from a trade fight, he continued to question the launch-aid loans that Boeing's rival has historically received--and plans to continue to receive--from European governments. "Airbus is all grown up and making money," he says. "Why does it need subsidies?" Here's what else the 30-year aerospace veteran had to say about the industry, the economy...
...their planes. Then they said they would improve that plane. But now Airbus knows that a medium-size, efficient new airplane like the 787 is where there will be a big market. So they had to respond to us. We just want them to respond without the benefit of launch...
Stonecipher stayed home last month too when five European leaders, 12 airline CEOs, scores of journalists and more than 5,000 invited guests gathered at Airbus headquarters in Toulouse, France, to celebrate the unveiling of the A380, which cost $12 billion to launch. The roll-out of the world's largest passenger plane is a powerful symbol of the coming of age of 35-year-old Airbus and underscores that the world's two major commercial-airplane makers--Airbus and Boeing--are at each other's throats as never before. Although the U.S. government and the European Union reached...
Boeing isn't impressed. Airbus has got ahead, the company contends, because of unfair advantages--those launch-aid loans, to the tune of some $15 billion over the past 30 years. Airbus' retort: it will give up its state support if Boeing--the U.S.'s second largest defense contractor--forgoes its tax breaks and R&D support. In fiscal 2003, the E.U. estimates, total U.S. government support for Boeing R&D was $2.74 billion, representing 11.9% of the company's profits. That argument has stung Boeing, especially since it is involved in investigations of illegal or unethical behavior...