Word: launchful
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Paul West, 27, left his native Britain a year ago to help launch a chain of English tea rooms in Paris. He kept a diary of his adventures and published 200 copies privately, mostly for friends. But Paris bookstores discovered West's gently satirical look at Gallic foibles, radio stations invited him to discuss it, and now the book, A Year in the Merde (Bantam Press; 335 pages), is poised to become an international publishing phenomenon. After a high-profile auction in July, Bantam won British rights to Merde for nearly $140,000, and the book is being rushed into...
...form of competition, is on the way. Last November, Apple opened its first consumer-electronics store in Tokyo?and the iPod has quickly become Japan's most coveted portable music player. Now the computer company plans an encore. An Apple executive said recently that the company plans to launch iTunes Japan within the next year. Meanwhile, other U.S. online-music sites "are absolutely looking to go international," says Michael McGuire, a research director with GartnerG2. A report by PricewaterhouseCoopers predicts that the growth of paid digital-downloading sites will eventually lead to a turnaround in the slumping Asia-Pacific music...
...could hardly have pulled back on Iraq once he became convinced that Saddam posed a short-term threat and that spreading democracy in the Arab world was a long-term necessity. Unlike in domestic affairs, where Bush could cut a deal at the end, there was no way to launch half an invasion. Devoted to action and surrounded by advisers who admired tough calls, Bush created a system that was almost designed for confrontation...
...past two years, the better fashion category (second-line clothes created by designers for department stores at lower prices than designer originals) has been saturated with new lines from the very same Ralph Lauren, not to mention Tommy Hilfiger and Calvin Klein. And no other designer has attempted to launch so many different product categories at once: more than 10, including a full line of men's wear, women's wear, handbags, belts, shirts, eyewear and watches. "Kors has partnered with people who are very smart and very successful," says Janice Kaplan, executive vice president of ready-to-wear...
What's interesting is just how calculating Stroll and Chou are about this launch. Time was, a fashion designer would land on Seventh Avenue and either strike the right chord or strike out. These days, no one can afford to be so haphazard. After picking their designer, Stroll and Chou targeted four department-store chains where they saw a void in the designer better market--including Federated, May Department Stores, Saks Inc. and Dillard's. Then they signed several licensing deals including watches and men's suits, shirts and ties. To prevent the stores from cherry picking, they made...