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Word: launchful (lookup in dictionary) (lookup stats)
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...synched to begin at the same time and eight featuring a satellite feed showing red-carpet arrivals from the gala in Los Angeles. The numbers are staggering even to folks used to marquee-name statistics. Vivian Mayer-Siskind, who worked in the marketing department at Summit Entertainment for the launch of that other worldwide obsession Twilight, says she's impressed. "Michael Jackson is of a level that is really quite unique," she says. "He was and clearly still is a true worldwide performer. And as of Tuesday, this movie is going to be a worldwide event...

Author: /time Magazine | Title: Marketing This Is It: How Sony Created a Global Event | 10/27/2009 | See Source »

More "Juicy" info—including the coming launch of "UC TV"—after the jump...

Author: By Bonnie J. Kavoussi | Title: UC Meetings on Blog and Video, Coming to a Computer Near You | 10/27/2009 | See Source »

...always an embarrassment when a movie earns less than the low-ball figures its executives publicly predict. The Vampire's Assistant, envisioned as the launch of a franchise based on Darren Shan's horror-romance books, came with the creative pedigree of director Paul Weitz (American Pie, About a Boy, In Good Company) and Oscar-winning screenwriter Brian Helgeland (L.A. Confidential). Its distributor had a modest goal: "If it comes in with double digits," said Universal's Nikki Rocco, "that will be a win for us." Instead, it cadged just $6.3 million. Expect no sequels du Freak...

Author: /time Magazine | Title: Box-Office Bloodbath: Paranormal Slays Saw VI | 10/26/2009 | See Source »

...record of rapid growth. But India's struggling farmers didn't see much shining in their own lives, and voted the BJP out. The unacknowledged reality was that the farms hadn't yet joined in India's economic boom. While GDP grew on average 5.7% a year between the launch of India's market reforms in 1991 and 2004, agriculture slumped along at just 2.9%. Indian farming had also become miserably inefficient. Each hectare of cultivated land in India produces half that grown in Thailand. "The government thought that after liberalization, agriculture would grow automatically, that money would go from...

Author: /time Magazine | Title: Back to the Land: The New Green Revolution | 10/26/2009 | See Source »

...last minute of the first period, LeBlanc maneuvered through the McGill blueliners to launch a shot, which bounced off Morin’s pad. Although the rookie pounced on the rebound and prepared to rip a follow-up, a pair of defenseman double-teamed him and stole the puck...

Author: By Courtney D. Skinner, CRIMSON STAFF WRITER | Title: Late Goal Ends Contest in 3-3 Draw | 10/26/2009 | See Source »

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