Word: launchful
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...Launch--Aug. 2004 Earth--flyby Venus--flybys Mercury--flybys Arrival--March...
...first of us normal people to get a look at the electronic frontier of the coming century. With Doom, Carmack and his colleagues had created a three-dimensional virtual world so powerful, compelling and disturbing that it would change the real world around it. This week id will launch Doom 3, four years in the making. It is, if anything, a little too real...
...vital market in the race to establish a global brand and cash in an ocean away from home. Only teams that have global reach will be able to afford the star players who ensure winning results year after year. Man U was the first to launch a U.S. strategy, teaming with the New York Yankees in a joint marketing deal. It even issues an American Man U Master Card. Another team reaching into the U.S. is Celtic, long the home club of Ireland's diaspora. "We've got a million fans in North America," says David McNally, the club...
...record industry didn't always see it that way. Major labels shunned Davis when he tried to launch his first Christmas album in the 1980s. So Davis founded his own company, American Gramaphone Records, now one of the largest independent labels. In 2003 consumers paid more than $70 million to buy Davis' CDs, attend his concerts and sample the other products he sells via catalog to a database of more than 600,000 fans...
Mannheim Steamroller Lifestyle products, such as a spray-on barbecue sauce called Bry that Davis cooked up in his kitchen, complement the music. Sunday Morning Coffee, a CD of nonintrusive instrumentals to accompany reading the morning newspaper, helped launch Mannheim Steamroller's branded coffee and cinnamon hot chocolate, which have racked up nearly $2.5 million in sales...