Word: launchful
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Since their year-end launch, Sara Lee Delightful's wheat and white varieties have become the top-selling low-carb breads and No. 9 and No. 17 overall...
...says, was that he was seeking too much comfort in the kitchen and was busting out of his belt. Physically and fiscally, Saltzman, 36, was a mess. Then he hit upon a cure-all: low carbs. Saltzman went on the Atkins diet at about the same time he helped launch Pure Foods, a specialty retailer based in Beverly Hills, Calif., that sells only products with comparatively few carbohydrates. Today Saltzman is 25 lbs. lighter, and his wallet is weighty. He has 24 employees, up from just four when he started, and will have 40 full-timers by June...
Unilever is investing more aggressively than most in carb counting. It rushed the Carb Options line--the company's largest brand launch in two years--to market in a blistering 12 months, half the usual time for new products. Mike Polk, chief operating officer of Unilever Bestfoods North America, predicts that sales of low-carb packaged foods will almost double, to $700 million, this year and will rise to $1 billion in 2005. "We want to be a big share of that market," he says. One reason that Unilever is embracing low carbs is that its Slim-Fast line...
Despite all that, the spirits industry has made hay with its low-carb status. Distillers, including Bacardi and Diageo, have launched ad campaigns to trumpet their spirits' carblessness. Diageo, which makes Smirnoff, the world's top-selling premium vodka, created the website LowCarbParties.com to tell drinkers how to decarb their cocktails. "The spirit is not the problem," says food and wine expert Ted Allen from Queer Eye for the Straight Guy, who helped launch the site. "It's the mixer." Liquor and grocery stores are beginning to carry products like Baja Bob's low-carb margarita mix, which has been...
...latest version of Yahoo Messenger makes instant messaging more than just talk. For starters, the free program lets you customize your appearance online by designing your avatar: choose a hairstyle, a body type, even sunglasses to create a special look. When you launch your friends list, you can view news headlines, sports updates, stock prices or your calendar in the same window. You can also easily access games directly in Yahoo Messenger. And if you like to listen to music while you chat, just log on to Yahoo's Launchcast online radio service. With a single click, you can broadcast...