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Word: launchful (lookup in dictionary) (lookup stats)
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...After we get up off the floor," says the Salvation Army's stunned commander in chief Todd Bassett, "we have a tremendous amount of work to do." For starters, the Salvation Army needs to launch a public-awareness campaign, not only to explain why it needs the extra cash, but also to make sure it's known that none of Kroc's high-profile gift can fund any of the charity's other programs. The group plans to hire advertising firm Young & Rubicam to help get the word out. Last week Bassett fielded calls that were a mixture of envy...

Author: /time Magazine | Title: The Salvation Army's Mixed McBlessing | 2/2/2004 | See Source »

...Space Adventures of Arlington, Va., is marketing that trip and claims that 100 would-be astronauts have already put down deposits. An orbiting hotel may not be so far behind. Nevada real estate magnate Robert Bigelow says he's ahead of schedule in his $500 million plan to launch a modular space station by 2015, one that he says would have "multiple uses," including, perhaps, rooms for couples to engage in a little space nookie...

Author: /time Magazine | Title: Space: So You Want To Be An Astronaut? | 1/26/2004 | See Source »

...travel still exists only on design boards and in desert workshops. If it does take off, it will be risky. One in 20 missions to space fails, usually catastrophically. Also, the government could set rules onerous enough to ground the fledgling industry. The FAA is now charged with issuing launch licenses and could impose tough restrictions on private trips, in part to minimize its own potential liability. "Even if people accept the risks, our government will be regulating private space travel one way or another," says Henry Hertzfeld, a space-policy expert at George Washington University...

Author: /time Magazine | Title: Space: So You Want To Be An Astronaut? | 1/26/2004 | See Source »

Rather than spend hundreds of billions of dollars to hurl tons toward Mars using current technology, why not take a decade--or two decades, or however much time is required--researching new launch systems and advanced propulsion? If new launch systems could put weight into orbit affordably, and if advanced propulsion could speed up that long, slow transit to Mars, then the dream of stepping onto the Red Planet might become reality. Mars will still be there when the technology is ready...

Author: /time Magazine | Title: Why We Shouldn't Go to Mars | 1/26/2004 | See Source »

...revenue from selling ads and content in India. Guthrie, 38, who took Star Group's helm in November after heading regional distribution and business development, aims to continue that momentum. In China, she's seeking to expand channel distribution and break even by 2005. Guthrie will also guide the launch of a pay-TV service in India later this year...

Author: /time Magazine | Title: People to Watch in International Business | 1/26/2004 | See Source »

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