Word: launchful
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...games that are easier to play and solve?think thumb candy for dummies. Acknowledging that he cannot hope to win a technological arms race against deep-pocketed Sony and Microsoft, he says that his company's salvation is its in-house creative team and the firm's ability to launch groundbreaking games that spawn blockbuster franchises such as the hugely popular Mario Brothers and Zelda series. "Nintendo's basic strategy is to do things differently," he says. "The key lies in developing games that customers have never come across...
...their antivivisection arguments. Nixon eventually recommended that the primate lab should not be built, but Deputy Prime Minister John Prescott, under whose office the Planning Inspectorate falls, last month approved it anyway, saying that it would be "strongly in the national interest." Animal-rights groups have vowed to launch a legal appeal, and last week about 30 activists staged a noisy but good-humored demonstration in Cambridge to protest the decision to go ahead with the lab. "We will demonstrate against every brick that goes up," says Sofia Bains, 24, a fitness instructor and animal-rights activist. "Even...
From Washington to London to Istanbul, politicians and experts were quick to lay the blame on bin Laden's al-Qaeda. Officials noted that last week's bombing spree bore all the hallmarks of the group's operational style: using suicide bombers to launch multiple attacks almost simultaneously at soft targets. An obscure militant group even invoked bin Laden's name in claiming responsibility...
...about image--as Aerin knows better than anyone. A graduate of the University of Pennsylvania's Annenberg School of Communications, this mother of two small boys hopes to attract younger customers with an edgier ad campaign while remaining true to the company's roots. Her latest projects: overseeing the launch of the fragrance Beyond Paradise (the ad features a tune by Madonna) and bringing models Carolyn Murphy and Ethiopian-born Liya Kebede into the Estee fold. "Aerin is the perfect bridge between tradition and modernity," says Estee Lauder's president, Patrick Bousquet-Chavanne. --By Dody Tsiantar/New York
...West! Establishing itself as Poland's first low-cost airline, Air Polonia announced plans to launch domestic and international flights later this month, beginning with round-trip services to London priced from...