Word: launchful
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...every British tabloid the next day. Not that she's the subject of much juicy gossip; the affair with Johnny Depp is long over, and her runway days are currently on hold. But the tiny model, who was discovered in an airport lounge at 14 and went on to launch a thousand waif looks, continues to inspire designers, fashion photographers and even artists. There isn't a stylish woman out there--from Cameron Diaz to Paris Vogue editor Carine Roitfeld--who wouldn't kill to raid Moss's closet...
...Sony Ericsson on campuses across America. When Cornerstone started the FARM (Field Academic Research and Marketing) Team in 2000, the thinking was to let the hipsters, rather than some suit at a folding table, introduce the newest and greatest products to the college set. Cornerstone employs 85 students to launch products, sponsor events and just be seen in the right places. FARM Team reps can earn $50 to $1,000 a month. But the application process can be long, and students need to list where they shop and hang out to confirm that they have access to the target markets...
...Eminem, Mary-Kate and Ashley Olsen, Nelly, Jay-Z and Mexican pop idol Thalia Sodi all have theirs. Beyonce Knowles, Gwen Stefani and 50 Cent are each coming out with a label. Lenny Kravitz reportedly really wants one. And this winter Pamela Anderson broke the news that she would launch a label, capitalizing on the riot of publicity surrounding her animated series, Stripperella...
...begin as niche markets, their growing profits owe much to their skyrocketing popularity in suburban as well as urban markets. "There's a new young generation optimistic about diversity. They want to buy new America as well as old America," says Simmons, who recently teamed up with Kellwood to launch the sportswear line Def Jam University. "People look around and say, 'Where's the next Polo?' There isn't a new Polo. It's Phat Farm and JLO and Sean John. These companies are all new America...
Seven years ago, Tomoyoshi Nishiyama wanted to launch his own chain of yakiniku (Japanese-style barbecue) outlets. His background in real estate left him ill prepared for the venture, so he went undercover. He flipped burgers at McDonald's to learn the trade and came away with a strong focus on customer input. His REINS International fast-food empire has now grown to 1,080 locations. (McD's has 3,821 in Japan.) New footholds in Los Angeles and Taiwan mark the latest expansion: Nishiyama hopes to become a top vendor in the U.S. and China. "It's a pretty...