Word: launchful
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...consumers joining mobile phone services chose his Airtel network, which covers an area with a potential 600 million customers?a market nearly twice the size of the U.S. He has even branched into domestic long-distance services, and this year Bharti became the first private company in India to launch an international long-distance network. "We're cleaning up the market everywhere," he says...
...break the stress," says a Bharti employee. On the other hand, he doesn't have the short fuse of many type-A CEOS, either. In July, Mittal gathered 80 journalists at the rooftop ballroom of Bombay's lavish Oberoi hotel for an elaborate ceremony to mark Airtel's local launch. First, Mittal tried to light a large oil lamp with a candle, but the wicks were soaked in too much oil and he stood awkwardly as they refused to catch fire. Then, the speaker system failed during the broadcast of a mobile phone call he made to the state...
...Perhaps the biggest threat will come in December, when the Ambani family's Reliance Infocomm will launch a mobile phone service nationwide aimed at customers who need to make calls only in a limited area, such as one city. Based on regulations that allow fixed-line providers to use wireless technology to extend their networks without laying cable, Reliance is expected to be able to undercut the fees charged by incumbents. "We are very proud that wherever Reliance enters, we have dropped prices," says company chairman Mukesh Ambani...
...Reliance, which already has a foothold in the market through a separate cellular subsidiary, poses such a threat that the established mobile operators have taken regulators to court to try to block the launch. Reliance, they argue, is slipping into the cellular business through a back door, without a proper license. The Supreme Court is currently hearing the case; a verdict is expected in early December. Analysts expect that Reliance, and other phone companies launching similar services, will be able to move ahead. Spokespeople for Reliance and India's telecom regulatory agency decline to comment on the issue because...
...Peacock acknowledges that 3 has been beset by delays (which are reported almost gleefully in the English press). Although the company might not make its original goal of a full-scale launch by year-end, Peacock says he's confident that it won't miss by more than a few weeks. "More important than making a deadline," he adds, "is ensuring that the product delivers as promised...