Word: launchful
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...failed to do anything about this crisis. At a time of surging federal deficits, one reason is the price--$800 billion or more over 10 years to provide something close to coverage for all seniors. Conservatives don't want the largest expansion of entitlements since the launch of Medicare to happen on their watch...
...paper that he had presented to Berger and the other national security "principals" on Dec. 20. But Berger and the principals decided to shelve the plan and let the next Administration take it up. With less than a month left in office, they did not think it appropriate to launch a major initiative against Osama bin Laden. "We would be handing [the Bush Administration] a war when they took office on Jan. 20," says a former senior Clinton aide. "That wasn't going to happen." Now it was up to Rice's team to consider what Clarke had put together...
...moved another step closer to making everyone forget the debacle of New Coke. The company's latest brand extension, Vanilla Coke, appears to be an early hit. Vanilla Coke was the top-selling 20-oz. soft drink in supermarkets and drugstore chains in the four weeks after its May launch, according to Beverage Digest. It's too soon to declare it a winner, but analysts say Coca-Cola may have found a drink that bridges generations: Vanilla Coke reminds the baby-boom-and-older crowd of the days when soda jerks would spritz your glass with a shot of vanilla...
Meanwhile, the food industry's giants are expanding their organic efforts. Heinz plans to launch a premium-priced organic ketchup later this summer, and PepsiCo's Frito-Lay division is test marketing natural and organic versions of its snacks. The multinationals have also been snapping up small organic- and natural-foods firms, retooling their offerings and bringing more marketing and distribution savvy to the mix. Since Heinz bought a 19.5% stake in the Hain Celestial Group--a conglomerate that includes Celestial Seasonings teas and Earth's Best organic baby food--the ketchup king has pushed Hain products into...
...Japanese have stoically endured recession, do-nothing politicians and the male makeup craze, but even a conformist society has certain hot buttons that are better left unpushed. Last week's launch of a computerized national ID system, which tags every citizen with a unique 11-digit number, triggered vehement protests throughout the country by those who fear Big Government is getting an efficient tool to invade their privacy. Some local prefectures refused to go along: Yokohama, the country's second-largest city, made participation voluntary, while three other municipalities opted out. Similar ID-card networks are being introduced in Malaysia...