Word: launchful
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...Europe Online started its mass consumer launch in November, and has so far gained only 20,000 users. At this point its viewers are primarily using a PC with a CD-ROM drive, a 2D graphics card, a sound card and a digital video-broadcasting card. A new portal will allow subscribers to customize the streaming video they receive over their PCs. Of course the company's target audience is much larger - the 80 million European satellite and cable TV households currently receiving television and audio via Astra's satellites. These potential customers will need set-top boxes built...
...like Telera, TalkTwo, NetByTel and Voci, as well as equipment providers like Lucent and Nortel, are picking up the same lines. "Our 800 number is just a continuous, live beta test," says Amol Joshi, co-founder of BeVocal, a Silicon Valley start-up that partnered with Qwest Wireless to launch its own portal. "We want to be the 'Intel inside' for phone companies...
...invested $60 million in Tellme, while Sprint PCS is pushing its new voice-activated dialing and is expected to launch a voice portal of its own later in the year. These services have an added benefit: with subscribers in search of the latest, greatest calling plan hopping around like credit-card customers, personalized features like voice dialing, e-mail and contact managers help people stay put. Says Mark Plakias, senior v.p. at the Kelsey Group: "By the time you've loaded up a voice-dialing system, you don't want to do it again...
...such reasons, online insurance sales are still in their infancy. A study by Mercer Management Consulting found that insurance lagged all other financial services in Internet usage. That's in part because many insurers, fearful of alienating their pen-and-pencil agents, have been reluctant to launch aggressive online products...
...nobody would have wagered that Pfingst would also be the first D.A. in the U.S. to launch his very own Innocence Project. Yet last June, Pfingst told his attorneys to go back over old murder and rape convictions and see if any unravel with newly developed DNA-testing tools. In other words, he wanted to revisit past victories--this time playing for the other team. "I think people misunderstand being conservative for being biased," says Pfingst. "I consider myself a pragmatic guy, and I have no interest in putting innocent people in jail...