Word: launchful
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...only be able to send up instruments cheaper than by rocket (for less than $2 million, vs. $40 million for the least expensive Delta launcher)," says astronomer Jack Tueller, program scientist for NASA's balloon project, "you'll also be able to assemble and launch your package quicker and carry more weight--up to 3,000 lbs.--and the instrument isn't subjected to vibrations or high Gs." Moreover, the scientific gear (though not the balloon) will be recoverable, drifting back to earth by parachute at the end of a mission. Scientists, to be sure, have been flying high-altitude...
That will happen naturally as the newcomers slug it out with big-bucks ad campaigns. Bayer and Whitehall-Robins are spending a total of $75 million between them to launch their herbal brands. Bayer, sensing the public's confusion about such products, decided not to cite herbs in the names of its new One-A-Day preparations but to use tags like Cold Season and Memory and Concentration instead. Says brand manager Michaela Griggs: "We found that consumers don't fully understand what herbs...
...response, PBHA is planning to launch an ambitious, $6 million capital campaign...
Throughout the narrative, the authors provide fascinating reminiscences by eyewitnesses: a woman recalls a Wright brothers test flight in 1904; a man remembers the 1920s heyday of the Harlem Renaissance; a magazine writer covers the launch--and explosion--of the shuttle Challenger...
VADIM FILIMONOV, a 67-year-old former law professor, is the head of the commission of the Duma that is seeing whether grounds exist to launch an impeachment process against BORIS YELTSIN. Yeltsin's alleged misdeeds are far graver than sexual misconduct: he stands accused of causing the collapse of the U.S.S.R., organizing the assault on the parliament in October 1993 and instigating the war in Chechnya, among other offenses. So far, none of the star witnesses--Yeltsin and other Kremlin bosses--have shown up to testify, something Filimonov blames on his lack of subpoena power. Still, the committee...