Word: launchful
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...that ED is a significant medical condition that affects the lives of millions of men and their partners." This is true, of course. It also speaks to the tricky questions of taste and exploitation that Pfizer will have to navigate in marketing the drug. So far, without an official launch or virtually any promotion, Viagra is doing fine. But why hold back? Advertisements will begin appearing in medical journals in about six weeks, followed by consumer ads this summer. A company spokesman says they will be "tasteful and emotional, emphasizing [impotence] as a couple's condition." One can imagine...
...decided. Clearly, though, IE 4 is an integral part of Win 98, which lets you browse your own hard drive the same way you would the Web. For the record: yes, you can install Netscape Navigator on Win 98 machines, and even run IE and Navigator simultaneously. But IE launches much faster than Navigator, and so far at least, Microsoft won't let PC makers replace the Explorer icon with Navigator's. Gates' critics call this his typical recalcitrance and hope Justice or the states scuttle the Win 98 launch...
...payoff can be awesome: 79 million boomers have begun to turn 50 at the rate of one every eight seconds or so. That's why this $300 billion industry is the most profitable segment of the FORTUNE 500. Pfizer's impotence pill, Viagra, already the hottest new drug launch ever, could reach $2 billion in sales by the year 2000. Delirious investors pushed Pfizer's stock from about $45 a share a year ago to $118.25 last week...
SLEEP ALL NIGHT The ability to sleep soundly decreases with age. Sonata, which American Home Product's pharmaceutical unit Wyeth-Ayerst hopes to launch next year, is designed to induce sleep without producing a groggy feeling the next morning. "There is a tremendous issue in sleep disturbance," says consultant Coleman. "So when we get a product that people have utter confidence in, that will be a gold mine for someone...
Though the weather may not cooperate, shuttle takeoffs are scheduled for May 28, July 9 and Aug. 26. These launches are on a Wednesday and two Thursdays, which means you'll need to add at least a day before Space Camp begins Friday morning. Launch-viewing tickets, which take you to a special observation site, are $10 each and must be purchased in person no more than five days in advance...