Word: launchful
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...that releasing a serious film at holiday time helped win Oscars. No and no. The summer is still box-office prime time; and in the past five years, only six of the 25 Oscar nominees for Best Picture were released in December. Yet that is when studios launch dozens of ambitious films, as if Academy voters had no long-term memory and the public had nothing better to do in the hectic shopping days before Christmas...
...industry isn't going to take these fixes sitting down. "We need to start fighting like we're in a war," says HIA counsel Melody Harned. The Republican leadership, Harned wrote in a memo, asked the coalition to "write the definitive piece of paper trashing all these bills" and launch a grass-roots effort against them. But she warned that Republicans wanted a commitment (spell that money) from the coalition before they go out on a limb. "Get off your butts, get off your wallets," Harned quoted Senate majority leader Trent Lott as saying...
Meanwhile, Levi's is in the midst of "assessing every aspect of market mix to protect and maintain leadership," including its once vaunted advertising, according to Shank. Next fall it will launch Red Line, a blend of traditional- and contemporary-style jeans. Says Shank: "Anybody can bring out a wide-leg jean. Only we can bring the individuality of our brand." Levi's had better start stitching soon...
Eisner had other plans. One August morning, he handed Katzenberg a press release that was about to be distributed. It mentioned, in passing, that Katzenberg would be leaving the company. Katzenberg went on to launch DreamWorks in partnership with Steven Spielberg and music mogul David Geffen. Katzenberg was the only one who had to mortgage himself to put up the $33 million seed money. In these circumstances, the lawsuit--for which his attorneys had logged 9,000 expensive hours as of September--has proved to be an especially big pain in the wallet...
Despite all its deadpan humor, Murakami's novel also probes more serious social and political themes without ever becoming too heavy-handed. Though the protagonist occasionally articulates his feelings through references to American pop-culture, the author never uses these moments to launch into a blatant social critique. They're simply for comic effect...