Word: launchful
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Strong initial orders for Tata Motors' new ultra-cheap car, the Nano, have boosted the struggling Indian carmaker's finances while prompting competitors to launch their own low-cost models. (Read "The World's Cheapest Car Debuts in India...
...taken pre-paid orders for 203,000 vehicles during a special 16-day booking period that ended April 25. Dilip Chenoy, director general of the Society of Indian Automobile Manufacturers (SIAM), says the Nano is the first car in India to log more than 200,000 orders at launch. In comparison, the tiny Suzuki Alto, one of the Japanese carmaker's best-selling Indian offerings, has sold 913,000 units in the domestic market since 2000. (See the 10 things you should know about the Nano...
...Other automakers are reacting. Suzuki India this week announced plans to launch a 660cc car for the domestic market but did not divulge the car's price. Renault, Toyota and Hyundai are also developing small cars for the low end of the Indian market, now defined by the Nano. Volkswagen is believed to have plans for a two-door, rear-engine car. "The Nano has opened a big market segment, and all the players will certainly push up their launches to attract those buyers fast," says...
...launch of this comparative-religion site comes on the heels of a study released last week that found people in the U.S. switch their religious affiliations more than previously thought. Half of Americans have changed religions at some point in their lives, according to the Pew Research Center's Forum on Religion & Public Life, and the large majority did so by the age of 26 - the perfect audience for online programming...
...Nothing we did for President Obama was magic," Gensemer adds. "It was about making the barrier low for individuals to be part of the effort." By that measure, the Prince's campaign scores highly even ahead of the launch. The central message of the film - which can be seen here - is contained in one pithy sentence: "Every year destruction of the rain forests releases more carbon dioxide into the atmosphere than all the world's cars, planes and ships put together." But all that is initially required of viewers is that they watch the film, pass it on through social...