Word: launchful
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...Microsoft tried to get part of the portable media player business from the Apple (AAPL) iPod. It launched its Zune product and after an initial marketing push, the product is still available but posting only modest sales. Microsoft now wants another piece of Apple's success. It apparently is in talks to launch a smartphone with Verizon (VZ), which competes with AT&T (T). AT&T has the exclusive sales franchise for the Apple iPhone in the U.S., so, in theory, Microsoft and Verizon would each benefit from creating competition for one of the most successful cell phones in history...
...Storch is quick to point out that while the economy has heightened the urgency of the "R" Market initiative, the company has been preparing for its launch for the past few years. He emphasizes that Toys "R" Us isn't shifting its focus from the fun stuff. The percentage of square footage dedicated to the "R" Markets will be in the "single digits," according to Storch. In the Phillipsburg Toys "R" Us, for example, manager Mark Schantz estimated that the "R" Market took up just 1,300 of the store's 30,000 square feet - that's just 4.3%. Storch...
...Money was thrown at market research too, especially in the long months before the launch. (Lipman was hired in the summer of 2005 for a magazine that didn't come out until May 2007.) "When I asked to attend a focus group, they suggested not New York - in the same building - but Chicago," says another former staffer. "Joanne stayed at the Four Seasons. And two people from the art department turned their San Francisco focus-group trip into a multiday minivacation at company expense...
...draw in crucial new readers or advertisers to the category. "Every time I saw another unfortunate portrait on the cover of someone 'venerable' - Sumner Redstone? Barry Diller? Really? - I thought about what could have been," says Jeff Chu, a writer who left TIME to work on the Portfolio launch and jumped ship after the first eight months. But more daring editorial choices, like December's cover subject of Dov Charney, the controversial CEO of American Apparel, came across as ill-timed and wrong-footed. "[Newhouse's] best editors in chief all have one thing in common," wrote former staffer Paul...
...intended to indicate the moment when a new flu virus had been identified and could spread effectively from person to person (as Asia's H5N1's bird flu virus, which reached phase 3, has never been able to do), but was still limited enough that health officials could launch a global effort to contain it and snuff it out with antiviral drugs...