Word: launchful
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...Minnetonka, knew she had what he desperately needed. The Calvin Klein line had no marketing strategy, wretched relations with stores and a disgusted muse, Klein himself. In fact the designer refused to meet Burns for several months, but she went about her job anyway. To her the Obsession launch remains the high point of her professional life. She had, as usual, put together a team that was superenergized and fanatically devoted. Kim Delsing, Burns' successor as Calvin Klein president, says, "It was like the kids running the zoo. Robin had the ability to let her mind go -- What...
...this year the moguls spent $55 million to send Tom Cruise around a racetrack in Days of Thunder, $65 million to launch Arnold Schwarzenegger into outer space for Total Recall, $70 million to help Bruce Willis save a besieged airport in Die Hard 2. The industry would pay any price, detonate any explosion, inflate any body count to meet its megahit expectations...
...does it matter whether they ring up gigantic grosses at the U.S. box office? Not really, because the biggest business is elsewhere. "The film theater is very visible," says Variety's Murphy. "It is the launch pad, and the big hit there is the big hit in all markets -- in videocassettes, in pay, cable, network and syndicated TV, and in all those markets around the world." Murphy notes that 10 years ago, theater grosses represented 80% of worldwide revenues; today they are only 30%. "And even taking out inflation, 30% of the 1990 pie is bigger than...
Reshaping the SIOP and reducing warheads also offer a real chance for money savings: with fewer targets, fewer aircraft and submarines are needed to launch warheads at them. Defense Secretary Dick Cheney told Congress that he has undertaken a "new look" at the SIOP, but given his cautious record, critics doubt how far-reaching this look will be. Nitze, hardly an advocate of unilateral disarmament, says the U.S. could make do with 3,000 or so warheads, while former Defense Secretary Harold Brown insists that a stable deterrence is achievable under certain circumstances with no more than 1,000 warheads...
...groups actually to take that plunge, they could pose a formidable threat in many local and state campaigns. NOW has already flexed its muscles in the state legislatures, frustrating attempts to toughen abortion laws following recent Supreme Court decisions. Joined together with other liberal groups, NOW could very well launch credible--if not successful--runs at national office, even the presidency...