Word: launching
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Dates: during 1970-1979
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Around the beginning of the '70s came a convulsion of disgust at what some regarded as the tyrannical conventions of the American family. Both the need for population control and the urgency of women's rights impelled various writers to launch polemics against having kids. It was not an antichild so much as an antiparent movement. Among the voices raised against the tyrannies of automatic motherhood was that of Betty Rollin, who is now a correspondent for NBC News. "Motherhood is in trouble, and it ought to be," she wrote. "A rude question is long overdue: Who needs...
Just how much is the love of Harvard alumni for their alma mater worth? The University is betting it will be worth at least a quarter of a billion dollars over the next five years. Assuming the Corporation formally agrees--which now seems almost certain--Harvard will launch a five-year, $250-million fund drive some time this fall, a grand scheme that administrators hope will bolster Harvard's massive $1.4 billion endowment in the face of relentless inflation...
...videodisc player in Atlanta since December and plans to introduce it in other cities this year, has already assembled a list of 202 recorded discs; they include 108 movies, among them Animal House, Jaws 2 and House Calls, which sell for a top price of $15.95. RCA plans to launch a less expensive system (about $400) next year and is also building up a library of similarly priced films, as well as concerts and opera performances...
...spent more than $50 million-both companies have moved with caution. Indeed, RCA announced that it would go ahead with its system only after Magnavox began test-marketing in December. Magnavox, for its part, took the plunge because it had an agreement with MCA that it would launch videodiscs no later than 1978. Both players will be nationally available in 1980 when, despite Magnavox's test launches this year, RCA's greater number of dealers and lower price tag may give that company a marketing edge...
Imagine the possibilities: signed business contracts could be unsigned, handwritten wills could be rewritten, love letters could hurriedly be made more (or less) loving just before mailing. Boston's Paper Mate, a division of Gillette Co., one of the largest U.S. penmakers, will launch this spring a new $1.69 refillable pen whose ink is erasable. A $5 million ad campaign for the Eraser Mate will push it as a boon to students, to those who fill out many forms, and indeed just about anyone who needs what the company says "could be the end of writing mistakes...