Word: launching
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Dates: during 1990-1999
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...which have sunk $1.1 billion into their joint global dbs venture, American Sky Broadcasting. This pair love a good marketing punch-up. The company started swinging last month, touting ASkyB's service as "entertainment like nothing on earth." Earth to Rupert: the system is at least two years from launch...
...business." They didn't, and they won't. Real stars bring in enough extra in theaters, on video, from television and cable, from abroad and even from commercial tie-ups in theaters, to make them worthwhile. In earlier years, Hollywood didn't spend $5 million to $25 million to launch each major studio film. When I was a studio publicist, we used publicity and promotion, at one-twentieth the cost of ads. Each of the eight major Hollywood studios could save $30 million annually by alerting audiences through publicity, wholesale purchases of radio time and on the Internet. The trick...
...nomination (after a nominating speech by political newcomer Ronald Reagan) and ran, forthrightly, as Goldwater. He proposed to make Social Security voluntary and eliminate farm subsidies, positions his party would not dare to suggest again seriously for almost three decades. He supported giving nato field commanders the authority to launch nuclear weapons. On Election Day, Goldwater was crushed, getting just 39% of the vote. The G.O.P. lost two seats in the Senate, 37 in the House. It was a sign of Bob Dole's popularity in his district that he managed to hold onto his House seat, though by just...
...Johnson Space Center, meanwhile, researchers are back at their instruments, gathering ammunition for what could be a long battle with their critics in the scientific community. "We feel we can already see a cell wall," says NASA's Gibson hopefully. NASA administrators were also busy, re-examining their scientific launch schedule, which includes two missions to Mars before the end of the year, and coyly suggesting that final confirmation may require sending rovers--and perhaps even people--to gather samples for closer analysis...
...then that Mars' and Earth's orbital pas de deux around the sun brings the two planets close enough to make the trip practical. The next window opens this fall, and NASA intends to take advantage of it. Between Nov. 6 and Dec. 31, the space agency will launch two missions to Mars. The first, the Mars Global Surveyor, is an orbiter that will arrive in September 1997 and spend at least four months circling the planet and mapping its geology and climate. Despite its small size (10 ft. tall; 2,300 lbs.), the spacecraft carries quite an instrument load...