Word: launching
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Dates: during 1990-1999
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...voice network has an important job, the General Accounting Office pointed out in a report released last week. It's designed "to enable commanders to discuss whether a ballistic-missile launch threatens North America and, if so, to determine the appropriate retaliatory response." But, like your first cell phone, the system is a bit clunky. The GAO says recent tests show that "the National Command Authorities and the chief military commanders would be unable to communicate by voice in a timely and intelligible manner...
...only be able to send up instruments cheaper than by rocket (for less than $2 million, vs. $40 million for the least expensive Delta launcher)," says astronomer Jack Tueller, program scientist for NASA's balloon project, "you'll also be able to assemble and launch your package quicker and carry more weight--up to 3,000 lbs.--and the instrument isn't subjected to vibrations or high Gs." Moreover, the scientific gear (though not the balloon) will be recoverable, drifting back to earth by parachute at the end of a mission. Scientists, to be sure, have been flying high-altitude...
That will happen naturally as the newcomers slug it out with big-bucks ad campaigns. Bayer and Whitehall-Robins are spending a total of $75 million between them to launch their herbal brands. Bayer, sensing the public's confusion about such products, decided not to cite herbs in the names of its new One-A-Day preparations but to use tags like Cold Season and Memory and Concentration instead. Says brand manager Michaela Griggs: "We found that consumers don't fully understand what herbs...
Adhering to the mantra that simpler is better, cell phones and pagers have always had one primary function, respectively, but they got even better at it in 1998. The launch of Iridium's worldwide satellite paging and cellular-phone service was the flashiest advance, but the new low-cost calling plans (of just 10[cents] to 15[cents] a minute) on regular cell phones will do much more to increase their use. The Yankee Group predicts that these lower-priced calling plans will bump up average cell-phone usage, from three to five hours a month, by 2007. Pagers...
...response, PBHA is planning to launch an ambitious, $6 million capital campaign...