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Word: launching (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

Meanwhile, Levi's is in the midst of "assessing every aspect of market mix to protect and maintain leadership," including its once vaunted advertising, according to Shank. Next fall it will launch Red Line, a blend of traditional- and contemporary-style jeans. Says Shank: "Anybody can bring out a wide-leg jean. Only we can bring the individuality of our brand." Levi's had better start stitching soon...

Author: /time Magazine | Title: LEVI'S GETS THE BLUES | 11/17/1997 | See Source »

Despite all its deadpan humor, Murakami's novel also probes more serious social and political themes without ever becoming too heavy-handed. Though the protagonist occasionally articulates his feelings through references to American pop-culture, the author never uses these moments to launch into a blatant social critique. They're simply for comic effect...

Author: By Brandon K. Walston, CONTRIBUTING WRITER | Title: Surreal 'Chronicle' Traces Search for Cat, Identity in Japan | 11/14/1997 | See Source »

...Whether a touching display of unity or a recognition of realpolitik, Butler's action puts the crisis on a new plane. The U.N., as well as the U.S., has been snubbed. Will Clinton now launch a long-awaited air strike? Not just yet, says TIME State Department correspondent Dean Fischer. ?In the short term, the administration is going to continue going the diplomatic route. They?re not likely to mount an attack on Iraq at this stage...

Author: /time Magazine | Title: All for One, One for All | 11/13/1997 | See Source »

...trade embargo that has crippled Iraq's economy since the country invaded Kuwait in 1990. If Saddam continued to resist, the White House signaled, it was more than ready to use military force. The Pentagon has 18,500 soldiers, 17 ships and 200 warplanes in the region poised to launch a retaliatory strike if the American inspectors in Baghdad are endangered...

Author: /time Magazine | Title: STARING DOWN SADDAM | 11/10/1997 | See Source »

...what Windows and the Mac did for personal computers. When you click on a document on a Windows-based PC, the operating system is smart enough to recognize that you've selected a word-processing document or a spreadsheet or a piece of E-mail, and to launch the appropriate application. XML makes Websites smart enough to tell other machines whether they're looking at a recipe, an airline ticket or a pair of easy-fit blue jeans with a 34-in. waist...

Author: /time Magazine | Title: KEEPING TABS ONLINE | 11/10/1997 | See Source »

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